Стаття розкриває новітній підхід когнітивної поетики щодо інтерпретації особливостей жанру проповіді у Київській Русі. Концептуальний аналіз текстів здійснюється шляхом аналогового мапування, що є лінгвокогнітивною операцією вивчення християнських концептів у середньовічних текстах. Основна увага приділена дослідженню урочистої проповіді Кирила Турівського.
The article reveals the latest approach of cognitive poetics in interpreting the features of the genre of sermon in Kyiv Rus. The main cognitive processes are connected with the study of the conceptual space of the text, in which the sublimation of the author’s subjective perception of reality and the objective representation of reality occurs. Conceptual analysis is considered innovative in the study of classical literature, and especially the ancient texts. The complexity is the specification of the outlook and the creation of the features of the conceptual picture of the world. Conceptual analysis of texts is done by mapping the analog that is studying cognitive operation concepts in Christian medieval texts. The metaphorical space text is analyzed according to the types of analog mapping, namely relational to reveal the relationship of cause and effect nature of situational to highlight artistic situations and conditions that the author shows through artistic consciousness and attributive, which aims to design features and properties of realm of source to the realm of purpose. An attempt was made to isolate the components of subjective, contrastive, textual and constructive mapping. Formation of concepts is considered in three main approaches to the development of the allegorical and symbolic style of the text: anthropomorphic, anthropocentric, and theocentric. Given the functioning of Christian concepts in the literature of the Middle Ages, the study focuses on the search for typical basic contraries of consciousness, which, on the one hand, help in the descriptions of the mental space, and on the other, indicate the author’s intention to reflect the things. The main attention is paid to the study of the solemn preaching of Kiril Turovsky.