У статті подано концептуальну модель формування готовності майбутніх фітнес-тренерів до професійної діяльності у фітнес-індустрії. Формування готовності майбутніх фітнес-тренерів до професійної діяльності у фітнесіндустрії розглядається як цілісний процес, який здійснюється у закладах вищої освіти з метою отримання студентами кваліфікації з надання ефективних послуг щодо розвитку рухових здібностей, морфофункціональних кондицій для успішного виступу на спортивних змаганнях та оздоровлення, шляхом проведення спеціально організованих фітнеспрограм.
The article presents a conceptual model of forming the readiness of future fitness trainers for professional activity in the fitness industry. Formation of readiness of future fitness trainers for professional activity in the fitness industry is considered as integral process which is carried out in higher education institutions for the purpose of reception by students of qualification on rendering of effective services on development of motor abilities, morphofunctional conditions for successful performance at sports competitions and improvement. conducting specially organized fitness programs. With the dynamic development of society, education is becoming one of the most important areas of human activity, which, of course, is associated with issues of professional training of teachers, including future fitness trainers. The development of the fitness industry and the ever-growing need for professional sports personnel necessitated the professional training of qualified and competitive in the labor market future fitness trainers, prepared for professional activity in the fitness industry at the level of world standards, capable of permanent professional self-improvement. The aim is to form the readiness of future fitness trainers for professional activity in the fitness industry. The tasks are: formation of stable motivation and value attitude of future fitness trainers to professional activity in the fitness industry; optimal combination of content, forms, methods and teaching aids for effective mastering by future fitness trainers of knowledge, skills and abilities to carry out professional activities in the fitness industry; development of experience of independent and creative professional activity in the fitness industry.