Статтю присвячено вивченню сутності творчості, структури творчого процесу,
визначальних для виявлення творчої активності факторів та умов. Проаналізовано наукові підходи до визначення змісту поняття «творча особистість», його структури, характерних якостей та детермінант розвитку. З’ясовано, що задля максимального розкриття творчої індивідуальності студента під час навчання пріоритетом сучасної мистецької освіти має стати всебічна активізація його творчої діяльності.
The article is devoted to the study of the essence of creativity, the structure of the creative process, which determines the factors and conditions for the creative activity. The scientific approaches to the definition of the content of the concept "creative personality", its structure, characteristic qualities and determinants of development are analyzed. It has been argued that creativity is a decisive feature of man, although he has natural roots. The essence of creativity is self-development, the self-development of physical and cultural forces of man, his abilities and needs in the process of knowledge and transformation of reality. Creative personality is understood by us as a person who has the potential to create and actively manifests his identity. The most important condition for the full development of the creative personality, the determinant of her
creative abilities and the disclosure of all her potential in creative activity is creative activity. Therefore, in order to maximize the disclosure of the student's creative individuality, while studying the priority of contemporary artistic education, there must be a comprehensive activation of his creative activity, in particular, by engaging in problematic situations that effectively update the internal determinants of the development of a creative individual.