Abstract:
The directions of communication strategies formation of the academic scientific and technical library are determined grounds on the identified reasons of global proclivity to weakening the educative influence of library institutions. The substances of related works on the library services promotion is analyzed and lack of research completeness the library resources role in effect strengthening of professional career motivation and increasing the prestige of profile specializations the educational institution is shown. Pedagogical approaches for effective public presentation of students' professional accomplishment are substantiated and an original multilevel library model the qualification showcase of achievements in specialty is built within information portal of the academic library, which allowed defining and clarifying functional connections between main educational departments. The components are determined and the data structures are compiled, which are descriptors for further academy knowledge base content analysis; based on these introduced means the profiling of educational information flows has been expanded and bibliographic toolkit of search engine have been developed. The peculiarity of the designed intelligent technology is the inclusion of accepted competencies from education standard for specialty and the accumulation of failed queries for the correct comprehensive automation of communicative stage of prompt provision procedure of targeted professional content with dynamic definition of optimal filtering categories.
