Здійснено тематичний аналіз статей в офіційних виданнях МОК, присвячених проблемі охорони довкілля при
проведенні Ігор Олімпіад та зимових Олімпійських ігор. На основі даних контент-аналізу визначені кількісні та якісні
показники висвітлення природоохоронної діяльності в офіційному виданні МОК «Олімпік рев’ю», що дозволило визначити
нові тенденції в природоохоронній діяльності суб’єктів олімпійського спорту. Визначено новий етап в екологічній
періодизації сучасного олімпійського руху та надано характеристику загальним рисам, притаманним кожному з
зазначених етапів.
A thematic analysis of
issues devoted to the environment and the Olympics published in the IOC’s official journal was conducted. Quantitative and
qualitative indicators of environmental protection activity highlighted in the Olympic Review issue published from 1894 to 2016 were
determined based on the content analysis, which made it possible to identify new trends in the environmental activities of the
Olympic structures. According to a study, it is possible to identify six stages in environmental periodization of the modern Olympic
movement. They are the following: 1st period is called ‘environmentally sound Olympic’ – hosting I - XI Games of the Olympiad since
1896 to 1936; 2nd period – ‘environmentally adverse Olympics’ – hosting Games of the XIV Olympiad to Games of the XX Olympiad
since 1948 to1972; 3rd period is called ‘environmentally negative Olympics’ – hosting Games of the XXI Olympiad to Games of the
XXV Olympiad since 1976 to 1992; 4th period – ‘environmentally friendly Olympics’ – hosting the Games of the XXVI Olimpiad to
Games of the XXVIII Olympiad since 1996 to 2004, and the 5th stage is called ‘environmentally positive Olympics’ – hosting the
Games of the ХХVІІІ Olympiad to Games of the ХХІХ Olympiad since 2004 to 2008. A new 6th stage in the ecological periodization of
modern Olympic movement has been determined, it is called ‘sustainable Olympics’ since the ХХІ Winter Olympics in 2010 till
nowadays. The main orientation of the Games will consist not in prevention of negative consequences, but in the improvement of the
existing environment. It will be the basis of harmonious coexistence of human being and nature.
