У статті подається інформація щодо висвітлення фізкультурно-оздоровчої діяльності у засобах масової
інформації для залучення молоді до рухової активності. Установлено недостатню кількість публікацій на шпальтах
газет м. Львова. Роль ЗМІ у залученні підлітків до рухової активності є недостатньо активною. Потребує
збільшення не тільки кількість тематичних публікацій, але і їх площа, мова подання.
В статье дается информация по освещению физкультурно-спортивной
деятельности в средствах массовой информации для привлечения молодежи к двигательной активности.
Установлено недостаточное количество публикаций на страницах газет г.Львова. Роль СМИ в привлечении
подростков к двигательной активности недостаточная. Требует увеличения не только количество тематических
публикаций, но и их площадь, речь представления.
Promotion of
specialized knowledge through mass-media allows to introduce continuous educational and training process of different
population groups. There are undervalued opportunities of physical activity in keeping healthy lifestyle and health promotion in
our society. The aim of this article was assessing the effectiveness of the mass-media to attracting teenagers to physical activity.
Research methods: theoretical analysis and generalization of data, sociological method (content analysis)and methods of
mathematical statistics. This article provides information about sports and recreational activities in mass-media to attract young
people to physical activity. We have studied the content, amount and direction of materials that were printed on pages of the
most popular newspapers in Lviv "Vysokyi zamok", "Lvivska gazeta", "Ekspres" in 2014. It is installed insufficient amount of
publications in Lviv’s newspapers to promote and attract teenagers to physical activity. Not whole area of each category in
newspapers used for its intended purpose. The role of mass-media in involving teenagers to physical activity is not enough
active. It requires not only increasing the amount of thematic publications, but also their area and language of submission.It is
appropriate to inform readers about different kinds of sport that are in Lviv (rugby, futsal, shotgun, etc.); to promote more such
kinds of sport as badminton, waterpolo, target shooting, wrestling and others. It is required activization in cooperation of the
Lviv’s mass-media and organizations of physical education and sport. Prospect for further research is learning the role of the
mass-media in involving teenagers to physical activity in Krakiv.
